| INOA (Innovation No Ammonia) is discovered after a decade of research. It is the first 100% ammonia-free permanent colorant that uses the revolutionary Oil Delivery System (ODS) technology and it is exclusive to L'Oreal Professionnel's specialist colour salons from May 2010. It will colour uniformly and leave the hair soft, shiny and silky.
INOA heralds a change in modern hair colouring, from its advanced technology to its sensorial in-salon experience, and is now available to clients at REVO STUDIO. This new technology will revolutionise the salon hair colouring industry.
Featuring a portfolio of many colour shades with the ability to lighten up to three levels, darken hair and perfectly cover 100% white hair, INOA offers perfect colour results and L'Oreal Professionnel’s most true and predictable shades ever.
The secret: Oil Delivery System (ODS) technology. A breakthrough Oil based that drives the colorant into the heart of the hair fibre without the need for ammonia and provides greater respect and care for the hair.
Although the price is only just slightly more expensive than normal colours, but the results and benefits speak for itself. For the first time in history, clients who have concerns of their sensitive scalps can now enjoy vibrant and beautiful colours with the healthier technology: INOA.
Features
- No more odour, no more bad smell.
- No Ammonia means better for your health.
- Better scalp comfort
- Optimal respect and care for the hair
- Smooth and silky finish
- Infinite colour power
- Up to 100% white hair coverage |
